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Augmented Pencil
Priceless Picks App
She Says
McCann NY

Alessandra Lariu

SVP, Digital GCD, McCann New York


Claim To Fame: MasterCard Priceless Picks iPhone App

Lariu has been in digital long enough to have designed and coded CD-ROMs. More recently she’s helped move the interactive industry forward with digital work for such clients as O2, Baileys, Mercedes-Benz, BBC, Kodak, Orange, Epson and London Underground at Agency Republic in London. Lariu’s latest work out of McCann New York has included highly praised projects, including an augmented reality ad for the One Show and the MasterCard Priceless Picks iPhone app. She is also the co-founder of She Says, an initiative to help women further their careers in online advertising. Lariu has won and judged many of the industries most regarded awards.

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