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Publicis West
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Bob Moore

Chief Creative Officer, Publicis


Claim To Fame: Opened Wieden + Kennedy Amsterdam and helped it grow to 130 people.

Bob’s journey to Chief Creative Officer began at a mom and pop agency where he was a Media Planner, Media Buyer, Account Executive and Copywriter. His first actual job as a copywriter came in 1984 at a small business-to-business agency in Seattle, and from there he spent three years at Cole & Weber, also in Seattle. The next ten years were with Wieden + Kennedy, working on the Nike business. In 1992, he opened Wieden + Kennedy Amsterdam, and helped it grow to 130 people including Italian, Dutch, French, Australian, English, Scottish, Spanish, German, and at least one Japanese-Canadian. He was called back to W+K Portland in 1996 to run Microsoft, AltaVista, and Coca-Cola. In 2000, Bob was named Creative Director of Fallon, Minneapolis, and worked on United Airlines, Lee Jeans, International Trucks and Holiday Inn Express. Aiming to reunite with several ex-Wieden colleagues, Bob joined Publicis Seattle, as Executive Creative Director, in 2002. In 2006, he became Chief Creative Officer of Publicis U.S. with offices in New York and Seattle. Bob’s work has won five Gold Lions and one Silver at Cannes, 3 D&AD Silver Pencils, One Show Best of Show, the Radio Mercury Grand Award, the Kellys Grand Prize, Clios and CA. When he’s not at work, Bob plays in a Hawaiian folk band and swims competitively. His wife Susan teaches French. They have two daughters, Elliott Lyn and Grace Estelle.

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